Christmas Shopping Online: Is Your Ecommerce Site Ready?
Black Friday, Cyber Monday and Green Monday have come and gone but I bet you people are still high on the holiday shopping fever. We’re inching towards Christmas Day and the New Year, which means there are still reasons to celebrate (and shop!). Not even the foreboding fiscal cliff in US can slow citizens down in ticking off items on their Christmas shopping lists screaming “me gusta!”. And with the proliferation of holiday gift guide ideas, people aren’t about to snap their wallets close yet.
According to the latest National Retail Federation study, the average American consumer has completed 56% of their shopping. That means there’s still much shopping to do left.
Are you ready? It’s never too late to make online marketing last minute tweaks a week before Christmas to attract holiday shoppers to your door. Here’s a mini-list of top marketing techniques to use and apply to your e-commerce site before Christmas shopping kicks in.
Christmas Email Newsletter
All e-commerce sites practice email marketing. Don’t let the holidays pass without sending out a warm (but not schmaltzy) season’s greetings email to the members of your list to attract them to do their Christmas shopping online. Top it off with the sweetest news – the bargain sales happening in your online store and the perks they could get by shopping from your shop.
Don’t miss out on spreading the true spirit of Christmas, too. Consider a way for your business to be a blessing to others, especially those in need. Start a charitable online marketing campaign that would support a good cause, perhaps through a portion of your sales. Let your customers know about this and encourage them to contribute to a better world. Life’s not all about making huge profit and hoarding goods, after all, and this homeless man clearly knows it.
Deeper December Price Dive
Focus on Mobile Marketing
The image below tells hefty info on the state of mobile shopping.
Make Your Customer Service Count
If you already have a live chat widget, make sure it’s open during peak hours of Christmas shopping. There’s nothing worse than having a live chat functionality that’s offline most of the time. Make sure there are enough people in your team to monitor and respond to customer chats as they come.
What are the preps you’ve done to get into the frenzy of the Christmas shopping season?
Cheby writes about live chat insights, improving conversions, epic customer service, online marketing and everything in between. She will take you by the hand in exploring how to extend your website's earning power through Offerchat's smart live chat tool, and even smarter live chat people.